Come and join this lecture by Winy Maas in the occasion of the launch of the most recent book by The Why Factory (TU Delft): (w)Ego.

About

(w)Ego investigates the freedom of designing and building our dream home in the dense city. (w)Ego explores the potential of desire-based design processes, prioritizing residents’ wishes in the process of constructing and adapting housing and the city itself. It expands the possibilities of individual fantasy in a dense world by means of negotiation with our neighbours and the environment. In short, freedom and imagination meet responsibility and collaboration. Ego becomes (w)Ego. Moving from fear to curiosity, rigidity to adaptability, egoism to (w)Egoism, (w)Ego explores and pushes the limits of domestic architecture, looking for new ways to live together in density.

(w)Ego is the thirteenth book in The Why Factory’s Future Cities series, and follows The Why Factor(y), Visionary Cities, Green Dream, Vertical Village, Hong Kong Fantasies, City Shock, We Want World Wonders, Barba, Absolute Leisure, Copy Paste, PoroCity, and Towers of Choice.

Practical info

This event takes place on The Podium, on top of the roof of Het Nieuwe Instituut. The Podium is designed by MVRDV and forms the Festival Heart of the Rotterdam Architecture Month ’22 during June. Book your free ticket through the ticketlink below. Upon arrival, go to the pink RA Month information desk. Visitors for RA Month events in the Festival Heart have automatic acces to The Podium and do not have to book a seperate timeslot.

Please note: The programme on The Podium has no roofing. Please take into account the weather conditions. Protect yourself from the heat and sun by putting on sunscreen, wearing headgear, using a (sun) umbrella and/or bring some extra water.

Speaker

Winy Maas

The ‘M’ of MVRDV, Founding Partner and Principal Architect Winy Maas Ir. Ing (Schijndel, NL - 1959), has received international acclaim for his broad range of urban planning and building projects, across all typologies and scales. These are often self-generated, innovative, experimental, and theoretical. Maas challenges colleagues, clients, as well as students and collaborators at TU Delft’s The Why Factory – an internationally engaged think tank Maas established in 2008 – to challenge the boundaries of established standards to produce solutions that reimagine how we live, work, and play. Aside from his dedicated leadership role at MVRDV and professorship at TU Delft and elsewhere, Maas is widely published, actively engaged in the advancement of the design profession, and sits on numerous boards and juries, including the Spatial Quality Boards of Rotterdam, Eindhoven, and Barcelona.
“I advocate denser, greener, more attractive and liveable cities, with an approach to design that centres around user-defined, innovative, and sustainable ideas for the built environment, regardless of typology or scale.”
- Maas